Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk
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- Author : Gary Vaynerchuk
- Language : English
- ISBN : 0062674684
- ISBN-13 : 9780062674685
- Number of pages : 288 pages
- Publisher : Harper Business
- Date of Publication : November 16, 2021
Gary Vaynerchuk, bestselling author, entrepreneur, and investor explores the twelve vital emotional talents that are critical to his life—and company—success in his sixth business book, and gives today's (and tomorrow's) leaders the tools they need to learn and develop these attributes.
For decades, leaders have relied on "hard" talents to make sound judgments, ignoring the value of emotional intelligence. Self-awareness and curiosity aren't quantitative; they can't be calculated on a spreadsheet, and they're not taught in business schools or valued in institutions. We've been taught that emotional intelligence is a "nice to have" rather than a "must-have" in business. Soft talents, on the other hand, according to Gary Vaynerchuk, can speed up company success. It's difficult for analytical minds to grasp how to become "better" at being self-aware, inquiring, or empathetic—or even why it's worthwhile to try.
Gary analyzes the 12 human qualities that have contributed to his success and happiness in this insightful and practical book and gives exercises to help you cultivate these traits as well. He also explains what the "half" is—the emotional component of leadership that he struggles with and is working to better. He shows you how to uncover your own "halves" and how to strengthen them by working through the ideas and exercises in the book. Gary's secret to success is to mix and match these twelve characteristics depending on the situation. But how can we know when it's time to strike a balance between patience and ambition? Is it possible to combine humility and conviction? Gary uses real-life examples of frequent business scenarios to demonstrate how to combine them for the best results.
This controversial book will assist you in fine-tuning your ingredients and enhancing your leadership abilities. These components, when used correctly, can help leaders land promotions, retain core staff, move faster than competitors, win customer loyalty, and establish long-term successful firms.
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About the Author
Gary began his career thirty-three years ago by ripping flowers from people's yards and reselling them. Years later, he would use that acumen to start WineLibrary.com, one of America's earliest wine websites, and increase his family's wine store from $3 to $45 million in only a few short years. Now, he and his brother have built VaynerMedia, a new breed of agency that helps Fortune 500 firms like GE, PepsiCo, Hasbro, and the New York Jets develop their social media voices and grow their digital identities. Gary has built a massively successful internet wine show, published two blockbuster books, and defeated Dr. Oz in basketball along the way.
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